Demographic And Socio Economic Changes - 1594 Words

Demographic and socio-economic changes effect cities, its economy and ultimately the country as a whole. Changes in demographics tells us if an area is losing or gaining population and may act accordingly to help it survive. Family patterns change over a period of time as more women go out for jobs rather than stay at home. As medical field advances, the life span of human increases and these changes can show that the median age of the population is growing. Setting up of new industries or business houses in a city might bring in the working population and help in improving the economic condition of the area. This report presents some of the demographic and socio-economic data collected from American Community Survey 1 Year Estimates for the years 2006, 2009 and 2012 w.r.t. 203 Metropolitan Statistical Areas (MSA) in United States of America. These MSA have been selected as the most populated MSA in USA for the year 2012. The most populous MSA in USA included a few MSA from Puerto Rico and Alaska and was removed to focus only on Mainland USA. It was also observed that most of the MSA when plotted on the map of USA are in East USA (155 MSA). Montana and Wyoming did not have any MSA among these 203 MSA. For the purpose of this report, Microsoft Excel and Tableau where used to store, clean and plot the data. Summary Tables for the parameters which were selected to compare these MSA are presented in Table 1. Total Population: Figure 1.1 represents the Total PopulationShow MoreRelatedMacro Economy Elements1258 Words   |  6 Pages1.0 MACRO ENVIRONMENT ELEMENTS There are many factors in the macro-environment that will effect the decisions of the managers of any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. 1.1 Political and Legislation Factors The political-legal dimension of the general environment also affects business activity. The philosophy of the political parties in power influences business practices. The legal environmentRead MoreA Study Area Is The Region Of The U.s. Lake1234 Words   |  5 Pageson managed public lands not only protecting natural resources, but also providing recreational opportunities have been considered as important alternatives for local economic growth. Thus, an investigation of the relative impacts of economic structures on income distribution can broaden our understanding of the role of each economic industry in the distributional aspects of gateway communities. There is no definitive way to define the gateway communities. In this study, I partly follow a method forRead MoreThe Effects Of Heavy Alcohol Consumption On Heart Disease1729 Words   |  7 PagesFactors that influence this biasness include the underrepresentation of alcoholics in the moderate drinker group, the possibility of abstainers forgoing alcohol consumption due to illness and medication, and differing life-style choices and socio-economic demographics. This review analyzes the results of studies that controlled for these factors. Since these controlled studies observed a similar relationship between moderate alcohol consumption and lower risk for heart disease, it remains that moderateRead MoreEssay On Obesity In New Zealand1275 Words   |  6 Pagesobesity may be socio-economic, geographic or ethnic.† (as cited in Kallen Sussman. 1984, p. 21). Therefore, I will be examining obesity in New Zealand specifically identifying analysis on Maori and Pacific-Islanders. Al so taking into consideration the strategic plan that each explanation carries with it. It will be argued that the best explanations are to be found within a socio-economic structure The first point to be addressed for the increase in obesity is focused on the socio-cultural impactRead MoreIct : The Most Important Element Of The Education System Essay826 Words   |  4 Pages1. EMERGENCE OF THE PROBLEM Our world is going through a great change. For preparing students for the demands of today’s world, education has to be delivered in a vastly different way. A real 21st century education must involve something more than information literacy alone. 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Furthermore, the long-term lagged effects of the extreme temperature (e.g., average number of days exceeds theRead MoreIntroduction of Toyota Motor Corporation1417 Words   |  6 PagesA first and foremost relevant example of the external opportunities with which Toyota is presented includes the very reason which made the company become a leading retailer in the United States, dethroning Ford. This namely refers to a series of changes within the society, which drove the consumers to seek more fuel efficient engines; for instance, the fluctuating price of oil, the increasing costs with automobile maintenance or the growing concerns for pollution and greenhouse gases. The AmericanRead MoreUnemployment Of The Australian Economy1077 Words   |  5 Pagesare a prevailing socio-economic issue. With the labour market central to unemployment and the distribution of jobs, many factors arise as the key influences on unemployment. With an incredible number of industries facing high demand by consumers, it is speculated that employment would feature an increase to compensate. However, many factors of the labour market contradict this and instead increase unemployment. Factors such as the level of economic growth, technological changes, trends in productivityRead MoreThe Potential Market Demand For Amari Kartini1688 Words   |  7 Pagesgroups within countries, segmentation is utilised to classify these groups within certain bands such as economics, culture, media and other factors such as quality of life (Budeva Mullen 2014). Concordantly the U.A.E is home to a diverse range of consumers, therefore the population must be sub-divided into market segments to determine which market profile to target. Given that most of the economic wealth in the U.A.E is centred within its three main cities, Abu Dhabai, Dubai and Sharjah (DepartmentRead MoreAn Analysis Of The Media s Bias871 Words   |  4 Pagesblacks. Exceptions that conflict with this sentiment do exist, of course. As David Niven stated in his 2005 paper, certain powerful individuals are capable of making targeted allegations of bias that serve only to highlight a specific individual or socio-political entity’s style of thinking - in this article instance, sports reporters were criticized by Rush Limbaugh for having more sympathy for black quarterbacks when they performed well. However, in cases like this one, the remark can be depicted

What Is Big Data - 1808 Words

What is Big Data? Big data is often referred to and defined in many different ways.In layman terms, we can interpret it as massive or huge amounts of information which cannot be handled efficiently by the current technologies and softwares. But recent technological advancements like data analytics, and social or media networks allow process, transfer, allocate, measure and represent enormous amounts of data which can also be referred to as Big Data. The way big data is used these days is to gather deep and useful information about people’s behaviour and sentiments. According to Katina Michael and Keith Miller - â€Å"Organizations use various analytical techniques— from crowdsourcing to genetic algorithms to neural networks to sentiment†¦show more content†¦As per our analysis, gathering and processing data/information from online news and social media could give the agencies a lead time for tackling critical health issues. For instance, during a cholera outbreak in Haiti, the government agencies could have got a lead time of two weeks if they had done proper data mining from online media. Another major application could be predictive analytics to flag fraudulent payments. The Fraud detection Systems help in reducing the abuse in real-time and has already prevented over $115 million of fraudulent payments in general. The system deployed by The Center of Medicare and Medicaid Services has already saved three times the actual cost invested for the program’s first year. Big data analytics has always proven useful for defense purposes. According to one of the retrospective analysis, a program called Nexus 7 by the Defense Advanced Research Projects Agency (DARPA) deployed data scientists to the battlefield during the violent years in Afghanistan War. The data mined through surveillance helped in locating and destroying improvised explosive devices. Another health industry success story was collecting millions of data samples from neonatal intensive care units to determine which newborns were likely to contract potentially fatal infections. Small warnings during analysis detected early signs of infections and thus prevented manyShow MoreRelatedWhat ´s Big Data1297 Words   |  5 PagesBig Data, the term big data is very popular now a days. Big Data, from its name it can implies that it is data which is very large, which is in huge amount. Big Data is little bit a unsuitable name .Big Data only implies that it is talking only about the quantity of data in its only challenge is to handle large amount of data. But it is not like that , term Big Data not only indicate size of data ,but with this problem of handling such a large amount of data also come . Companies have largeRead MoreWhat Is The Use Of Big Data, Data Analytics And Cloud Solutions1874 Words   |  8 PagesThesis Title: Use of big data, data analytics and cloud solutions in accounting Introduction→(150 words)***comeback to this do it @ end There is a dramatic transformation in the 21st century due the increase in technology therefore changing the way we perform accounting. The first to occur in the solution is Big Data, which creates† a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis†. (Arthur, 2017)Read MoreWhat Is The Tools And Architecture For Big Data Chapter Summary1391 Words   |  6 PagesBig Data Now : 2016 Edition is a collection of big data and data science blogs and excerpts written by various O’reilly authors. It brings forward the knowledge of executing big data project and creating scalable solutions. 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Recently, machine generated data is more in volume than the traditional data both in Total VolumeRead MoreWhy Do Big Data And Product Design Are All Important Problems?1549 Words   |  7 PagesIntroduction Big data, defined as â€Å"a popular term used to describe the exponential growth and availability of data†(What is Big Data? , n. d. ), has attracted considerable interest in many fields as it promises to offer a level of analytic detail that has not been reached so far. Whilst it is often promoted as the solution to many marketing problems, it has some significant disadvantages. Cost, data selection, problems relating to the interpretation of the data and difficulties deciding how to applyRead MoreBig Data Is Not Always The Defining Factor1046 Words   |  5 PagesAlthough we hear the term ‘big data’ frequently now, the true definition of big data does not seem to have a singular, agreed upon definition. Depending on who you ask, big data can mean many different things. What would seem to be the most intuitive definition of ‘big’ data is not necessarily the correct one. Though the size of the data is an important aspect, it is not always the defini ng factor. According to Dell EMC’s video, Big Ideas: How Big is Big Data, big data is â€Å"any attribute that challengesRead MoreWhat s On The Business World, Information Technology Plays A Major Part Of Companies Success And Growth1499 Words   |  6 Pagespart in companies’ success and growth. Technology is rapidly advancing at an exponential rate and what we can do now with IT is beyond what we could have imagined just a couple decades ago. I am pursuing a degree in marketing and looking into information systems as well, I expect to become a brand manager for a big company one day such as Apple, Proctor and Gamble, or GE, etc. In marketing we utilize data to gather information and knowledge to better understand our customers. I believe I would use ITRead MoreThe Importance of Big Data to Business Essay592 Words   |  3 PagesWhy Big-Data is important Why is Data is important for a company? What are the effects? Competitive advantage: All companies obtain information on their customers or on their product. All these information may help a business to develop new strategies. They can also forge ahead by treating these big data. All companies have in their possession those information, so use it can be very useful. A company can identify for example their weaknesses and can improve their strategy to become theRead MoreA Study On Data Science1618 Words   |  7 PagesExercise 1: Data Science (1 mark) Read the article at http://datascience.berkeley.edu/about/what-is-data-science/ and answer the following: Define Data Science? 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Moby Dick Book Report Free Essays

â€Å"Call me Ishmael,† Moby-Dick begins, in one of the most recognizable opening lines in English-language literature. The narrator, an observant young man setting out from Manhattan, has experience in the merchant marine but has recently decided his next voyage will be on a whaling ship. On a cold, gloomy night in December, he arrives at the Spouter-Inn in New Bedford, Massachusetts, and agrees to share a bed with a then-absent stranger. We will write a custom essay sample on Moby Dick Book Report or any similar topic only for you Order Now When his bunk mate, a heavily tattooed Polynesian harpooner named Queequeg, returns very late and discovers Ishmael beneath his covers, both men are alarmed, but the two quickly become close friends and decide to sail together from Nantucket, Massachusetts on a whaling voyage. In Nantucket, the pair signs on with the Pequod, a whaling ship that is soon to leave port. The ship’s captain, Ahab, is nowhere to be seen; nevertheless, they are told of him – a â€Å"grand, ungodly, godlike man,† according to one of the owners, who has â€Å"been in colleges as well as ‘mong the cannibals. The two friends encounter a mysterious man named Elijah on the dock after they sign their papers and he hints at troubles to come with Ahab. The mystery grows on Christmas morning when Ishmael spots dark figures in the mist, apparently boarding the Pequod shortly before it sets sail that day. The ship’s officers direct the early voyage while Ahab stays in his cabin. The c hief mate is Starbuck, a serious, sincere Quaker and fine leader; second mate is Stubb, happy-go-lucky and cheerful and always smoking his pipe; the third mate is Flask, short and stout but thoroughly reliable. Each mate is responsible for a whaling boat, and each whaling boat of the Pequodhas its own pagan harpooneer assigned to it. Some time after sailing, Ahab finally appears on the quarter-deck one morning, an imposing, frightening figure whose haunted visage sends shivers over the narrator. (A white scar, reportedly from a thunderbolt, runs down his face and it is hinted that it continues the length of his body. ) One of his legs is missing from the knee down and has been replaced by a prosthesis fashioned from a sperm whale’s jawbone. Soon gathering the crewmen together, with a rousing speech Ahab secures their support for his single, secret purpose for this voyage: hunting down and killing Moby Dick, an old, very large sperm whale, with a snow-white hump and mottled skin, that crippled Ahab on his last whaling voyage. Only Starbuck shows any sign of resistance to the charismatic but monomaniacal captain. The first mate argues repeatedly that the ship’s purpose should be to hunt whales for their oil, with luck returning home profitably, safely, and quickly, but not to seek out and kill Moby Dick in particular – and especially not for revenge. Eventually even Starbuck acquiesces to Ahab’s will, though harboring misgivings. The mystery of the dark figures seen before the Pequod set sail is explained during the voyage’s first lowering for whales. Ahab has secretly brought along his own boat crew, including a mysterious harpooneer named Fedallah, an inscrutable figure with a sinister influence over Ahab. Later, while watching one night over a captured whale carcass, Fedallah darkly prophecies to Ahab hints regarding their twin deaths. The novel describes numerous â€Å"gams,† social meetings of two ships on the open sea. Crews normally visit each other during a gam, captains on one vessel and chief mates on the other. Mail may be exchanged and the men talk of whale sightings or other news. For Ahab, however, there is but one relevant question to ask of another ship: â€Å"Hast seen the White Whale? † After meeting several other whaling ships, which have their own peculiar stories, the Pequod enters the Pacific Ocean. Queequeg becomes deathly ill and requests that a coffin be built for him by the ship’s carpenter. Just as everyone has given up hope, Queequeg changes his mind, deciding to live after all, and recovers quickly. His coffin becomes his sea chest, and is later caulked and pitched to replace the Pequod’s life buoy. Soon word is heard from other whalers of Moby Dick. The jolly Captain Boomer of the Samuel Enderby has lost an arm to the whale, and is stunned at Ahab’s burning need for revenge. Next they meet the Rachel, which has seen Moby Dick very recently. As a result of the encounter, one of its boats is missing; the captain’s youngest son had been aboard. The Rachel’s captain begs Ahab to aid in the search for the missing boat, but Ahab is resolute. The Pequod’s captain is very near the White Whale now and will not stop to help. Finally the Delight is met, even as its captain buries a sailor who had been killed by Moby Dick. Starbuck begs Ahab one final time to reconsider his thirst for vengeance, but to no avail. The next day, the Pequod meets Moby Dick. For two days, the Pequod’s crew pursues the whale, which wreaks widespread destruction, including the disappearance of Fedallah. On the third day, Moby Dick rises up to reveal Fedallah tied to him by harpoon ropes, clearly dead. Even after the initial battle on the third day, as Moby Dick swims away from the Pequod, Starbuck exhorts Ahab one last time to desist, observing that â€Å"Moby-Dick seeks thee not. It is thou, thou, that madly seekest him! † Ahab ignores this voice of reason and continues with his ill-fated chase. As the three boats sail out to hunt him, Moby Dick damages two of them, forcing them to go back to the ship and leaving only Ahab’s vessel intact. Ahab harpoons the whale, but the harpoon-line breaks. Moby Dick then rams the Pequod itself, which begins to sink. As Ahab harpoons the whale again, the unfolding harpoon-line catches him around his neck and he is dragged into the depths of the sea by the diving Moby Dick. The boat is caught up in the whirlpool of the sinking ship, which takes almost all the crew to their deaths. Only Ishmael survives, clinging to Queequeg’s coffin-turned-life buoy for an entire day and night before the Rachel rescues him. How to cite Moby Dick Book Report, Papers

Lego Essay Example For Students

Lego Essay Executive summary Established in 1933, Bee Cheng Hiang (BCH) has since grown from a mobile stall selling barbecued pork to becoming today’s market leader with 28 retail outlets in Singapore. Barbecued pork is known to many as bakkwa, a festive nibble during the Lunar New Year celebrations. The following report has been divided into stage 1 and 2, each providing a more detailed understanding on the integrated marketing communication (IMC) program to market and position the brand by â€Å"building it into individual’s lifestyle†. In Stage 1, the topics covered are the current situational analysis of BCH and the marketing communication objectives and budget for the implemented IMC plan designed. In the current situational analysis, the issue of repositioning the brand in consumers by advertising and promotion is highlighted and elaborated, followed by the competitive frame of the local bakkwa market, BCH’s market operations and the consumer analysis. The key communication objective for the designed IMC program is A to change the public perception on the brand and its product offering thus helping BCH gain an increase in overall sales by 20%. The total budget for the IMC plan is divided into five portions with allocated percentages for the different costs. In Stage 2, a more comprehensive elaboration on the budgeting, the media types used and the timing for the IMC program are provided. The pulsing scheduling method for the campaign during the intended duration of six months is used for effective communication to the targeted audience. A story board with the portrayal of four different scenes is included with the tagline â€Å" †, meaning love in BCH to illustrate that there is love in BCH’s products. The media plan will focus on the aspects of television commercials, print advertisements, publicity, public relations, Internet marketing and sales promotion. Strategic, efficiency, profitability and annual plan controls are the various evaluation and control methods used for the IMC program. For example, to evaluate on the efficiency of the ommunication, a focus group session will be done comprising of family members of different families with different generations. 1. Problems Bee Cheng Hiang’s Advertising and Promotional Plans To Solve Currently, Bee Cheng Hiang’s (BCH) has established itself as the market leader of the bakkwa trade in Singapore, hence the team has concluded that BCH’s advertising and promotional plans does not intend to solve any problems but rather, continue to market and position the brand and its products by â€Å"building it into individual’s lifestyle†. Based on their television commercials and print ads, observations can be made on how BCH incorporates eating bakkwa into individual’s everyday lifestyle; eating it with family, sharing it with a loved one. These are the numerous ways that the brand intends to develop an understanding amongst consumers of being able to enjoy bakkwa everyday. 2. Bee Cheng Hiang’s Competitive Frame BCH faces tough competition against key players such as Fragrance Foodstuff, Lim Chee Guan and Kim Hock Guan in the market. As mentioned, BCH and its direct competitors operate within the same product category of food, for instance, their famous barbecued pork, floss and Chinese sausages. BCH versus Fragrance | |Bee Cheng Hiang |Fragrance | |Product |Sells mainly barbecued pork, floss, Chinese sausages, |Sells mainly barbecued pork, floss, Chinese sausages, | | |snacks (cuttlefish, prawn roll) and abalone. |mooncakes, snacks and a variety of cuttlefish. |Price |$45/kg (non-peak) |$43/kg (non-peak) | | |$50/kg (during CNY) |$50/kg (during CNY) | |Place |Very accessible, with 28 outlets, including franchises, |Not as accessible to tourists as compared to BCH, but 21 | | |situated all over Singapore, including heartland areas, |outlets across Singapore including franchises in the | | |airport and ferry terminals. heartlands. | |Promotion |Uses celebrity endorsement (Zoe Tay) |Uses celebrity endorsement (Sharon Au) | The obvious similarities in both BCH and Fragrance’s logos have created a baffling e ffect on their customers as these logos are being represented by the word â€Å"? †, a Chinese word that symbolises the fragrance of the barbecued pork (refer to appendix pg 29). Rivalry between BCH and Fragrance has been very intense throughout the years. From the above table, it illustrated that Fragrance and BCH’s marketing plans are comparatively parallel in terms of the marketing mix. BCH has a higher degree of competitive advantage with the number of stores and its location of the outlets in the airport and ferry terminals, being able to reach out to tourists as well as the locals. Additionally, BCH has also sponsored a family movie by Jack Neo named â€Å"The Best Bet† in order to attract attention, stimulate interest, create desire, and bring about action (AIDA) in families in Singapore. BCH and Fragrance also tend to be traditional (which explains why they kept the original sliced pork bakkwa), and innovative (gourmet fusion, which mix minced and sliced pork together) at the same time with the intention of retaining their loyal customers and at the same time, attract new ones. BCH versus Lim Chee Guan (LCG) and Kim Hock Guan(KHG) Both LCG and KHG have been renowned for their long queues during the CNY seasons although they only have a handful of stores. LCG and KHG build their brand mainly with their products that primarily consist of their well-known arbecued pork, floss and Chinese sausages. With regards to accessibility, with only a small number of stores, they are not able to reach out to as many customers in the market as how BCH and Fragrance do. LCG and KHG tend to be very attached to being traditional in their food products and do not offer as much variety. BCH and Fragrance probably made the most of the spill over effect during seasonal periods as customers who do not have the patience to queue for LCG and KHG’s barbecued pork saw BCH and Fragrance’s products as a reasonable alternative. Positioning of BCH As quoted by Overseas Singaporean (2006), â€Å"In the quest for leadership position, Bee Cheng Hiang is fully committed to its value proposition of quality. Only the best quality ingredients are being used, with continuous research and developments done, to ensure that our products exceed customers’ expectations. Bee Cheng Hiang is also the first to incorporate a traditional business with modern retail methods. † BCH (2009) has positioned its own brand as being the only choice of snacks and believes that it can help its customers in enhancing their quality of life. Additionally, it places itself as being the leading brand in the industry and believes in providing quality and value to its customers with a modernised approach while retaining its traditional taste. 3. Bee Cheng Hiang’s Market Operations 3. 1Organisation Structure The chart under appendix pg 28 shows the possible organization structure for BCH. This is a matrix structure according to geographic areas. This structure is suitable as it focuses employees on serving customers and creating products, and at the same time allows each department to be specialized on their knowledge and use resources efficiently. This knowledge and resources will be spread among the operations of BCH in different countries. In this way, consistency of the brand will be ensured in BCH. 3. 2Communication Process Communication is generally being summarized as the transmission of a message from a communicator to a receiver in a coherent manner, either verbally or non-verbally. BCH (the sender) uses an endorser, the Caldecott Queen, Zoe Tay to reach out to its audience, in forms of print advertisement and television advertisement. As Zoe Tay is seen as an individual, as well as a celebrity with a high level of affective source credibility, it helps BCH to transmit the message easily across to the audience. Then, BCH encodes the idea through graphics. For example, pictures of Zoe Tay eating the barbequed pork could be observed. Followed on, in order for BCH to transmit the encoded message, the firm has chosen several channels such as billboards, magazines and television. Television advertisement for BCH is considered to be a rich medium as the message can be conveyed using more than one type of clue, namely visuals and vocal. Subsequently, the intended message is being decoded and delivered to the receiver – the target audience. The target audience is mainly the general Chinese public who buys bakkwa for personal consumption, or as gifts of goodwill. This is the important stage as it determines whether the intended message has been delivered across correctly to the audience. Finally, feedback is the last link in the chain of the communication process. After the message is being delivered, the audience will respond in a certain way. BCH is able to calculate the response rate through their sales amount. It is important for BCH to take into consideration the noise when developing effective marketing communication strategy. Noise can occur from the competitors’ advertisements and the receiver’s frame of mind which causes the message to differ from the intended message of the communications (Armstrong, Kolter Silva 2005). Currently, BCH employs the flighting method of scheduling for it advertising; heavily during the festive periods especially the Lunar New Year. However, noise within the communication process will increase due to the competitive efforts from its other bakkwa competitors. 3. Hierarchy of Marcom Effects Of all the marketing communication tools, BCH has managed to use advertising as one of the major platforms for the firm to gain awareness amongst the general public. They use favourable advertising strategies such as Zoe Tay as an endorsement and sponsorship in Jack Neo’s movie â€Å"I Not Stupid† from MediaCorp to reach out to their audience, because these celebrities are usually of a high source of credibility. As BCH is positioned as being the only choice of snacks and believes that it can help individuals in improving the quality of life, it creates an expectation amongst the audience. Therefore, several programs were carried out to meet the expectations. BCH holds several sales promotions throughout the year, mainly during festive seasons. For example, during Mother’s Day, BCH came up with sales promotions of selling barbecued pork at a lower price. Additionally, heart-shaped bakkwa will be available during Valentines’ Day. Over the counter, free samples of bite-sized bakkwa will be placed on the glass to stimulate and entice trial. After customers tried the products, beliefs and attitudes would then be formed. For BCH, it is the taste of the bakkwa. For instance, if the taste of the product varies from one point to another, consumers will have a higher tendency to lose confidence, as their expectations and satisfactions are not met. Hence, if BCH constantly lives up to their expectations, a strong attitude will be formed. Directly, it will increase brand loyalty amongst the consumers. 3. 4Outline and Rationale for Bee Cheng Hiang’s basic Marketing Strategy Michael Porter’s Generic Strategies model is used to analyze Bee Cheng Hiang’s Marketing Strategy. Bee Cheng Hiang is currently targeting at a broad industry target group with unique products offerings. This shows that they are using differentiation-marketing strategy. BCH has established many stores in Singapore, and they are also operating globally; broadening their access to different markets. Stores of BCH can easily be found in countries like China, Indonesia and Malaysia. In total, BCH owns about 108 stores locally and globally (Chinatownology 2009). Moreover, BCH has been continuously doing research and development in order to develop new products to keep up with the changing market trends and attracting different target segments to increase demand. For example, they introduced the new healthy bakkwa that contains less calories and fat (Buy Singapore 2009). They also have EZ pack bakkwa that can store up to six months for customers like tourists to purchase the products back to their own countries. As BCH had always strived to provide products with the best quality, they had gained a well-developed brand name in the hearts of their customers. Furthermore, since its establishment in 1933, they have been recognized as the most premium brand of bakkwa, especially in Singapore (Bee Cheng Hiang 2009). For this, BCH is able to charge a higher price in their products and customers will still continue to purchase. Although substitutes of BCH’s bakkwa can easily be found, they still cannot be easily replaced, as there are emotional benefits that cannot be substituted. In the future, BCH can still adopt the differentiation strategy. However, BCH should have more promotions in the future, in order to create more awareness for their current products or new products and promotions. More efforts should also be made to build the relationship with their customers. If done successfully, loyal customers can even become their customers’ advocate, who goes around telling their friends or families the benefits of BCH. Thus, BCH can gain free word-of-mouth advertising from their customers. However, if BCH did not put in efforts to build a good relationship with their customers, soon BCH will lose them to their competitors. 3. 5Behaviour Sequence Model |Data Input |Decision stage | | Need arousal |Information search evaluation |Purchase |Usage | |Who (roles) |Initiator to propose |Influencer and decider on the brands and |Family and post |User | | |category need |alternatives |purchase | | | | | | | | | | | | | | | | | | | | |Where (location) |(NIL) |Public sources of information: mass media |Telephone order / |Personal consumption at home / | | | | |at outlet |offices as corporate gifts | | | | | | | | | | | | | | | | | | | |When (time |Brand attitude |(NIL) |Mostly before/ |(NIL) | |timing) |strategy | |during festive | | | | | |season | | | | | | | | | | | | | | | | | | | | |How is it likely |Purchase intention |Personal, commercial and experiential sources of|Sales promotion at |User’s needs recognised and | |to occur |strategy information |outlet |satisfied, repeats | | | | | |purchase/spread positive word of| | | | | |mouth | | | | | | | | | | | | | 3. 6Target Audience BCH’s current primary target market is people of age 30 years old and above. They are mostly married and have a stable family with average or above average income annually. Thus, they have moderate spending power. This group of people view traditional culture importantly, especially during traditional festive season like Lunar Chinese New Year. They feel that brand name is an important aspect when it comes to giving presents or serving their guest. If they feel that a brand is good, they will be loyal towards that brand and will thus, become a habit for them to buy this brand. Therefore, they are relatively not price sensitive customers as long as the brand is able to give them expected benefits. BCH’s current secondary target market is the tourists, especially the Caucasians, living in the Western side of the world. They can be of any age, gender or occupation. They have relatively high educational level and average income, thus have reasonable spending power. They are people who like or treasure the Chinese culture, therefore likes to buy traditional Chinese products. Price sensitivity will not be an issue to them as long as they find a value in the Chinese products. Similar to BCH’s primary target market, as long as the brand can satisfy them with psychological benefits, they will become repeated customers. 4. Communication Objectives A key issue in BCH’s IMC strategy is to change the public perception on the brand and its product offering. The aim of our communications objective is to help BCH gain an increase in overall sales by 20%. Although BCH is already considered as a well-known market leader for its bakkwa and other wide range of food products, we hope to increase its customer base by another 15%, by persuading existing users from competitors’ brands to switch to BCH, as well as improving its brand image and maintain its brand awareness through our IMC program. It is important to take into consideration the worth of marketing costs that would incur when planning the IMC program as returns are expected from our investments of our advertising efforts and make sure our communication objectives are met. Hence, a communications effect sequence has been planned to aid us in tracking our intended returns on the campaign. Using multiple popular communication vehicles allow BCH to reach out to their intended audience wider and successfully within 90% of the geographically dispersed audience of varied media consumption patterns, increasing the market outreach, for example popular TV media and printed publications. The advertisement will appear on a pulsing basis to maintain brand awareness since BCH is the market leader in its industry. Aside from reaching out to 90% of the target audience, our next aim is to get 70% of the selected audience to comprehend the intended message within the advertisement. Slice of life† message execution using the advertising appeals of meaningfulness and believability is utilized. This will allow shaping of BCH’s brand attitude and customer’s perception that its products are not simply a festive nibble but also can be part of their daily life. To capture the interest of the 40% intended audience, a successful message execution style is crucial. Inherent drama will be the approach used for the major selling idea. Using a family-focused theme will enhance the advertising appeal because it is easy for customers to relate to it. It is also inline with BCH’s brand vision â€Å"To be the best at helping others, to experience and share enjoyable moments in everyday life†. How Are Children Of Single Parent Families Affecte EssayWhilst during the peak periods of end September to October, and January to February, the TV commercial would be broadcasted on Channel 8, during the evening prime time slots for a total of 3 times from Mondays to Fridays, i. e. at the start and during and end of the 9’o clock programme. As most Singaporean watch Channel 8’s 9’o clock programme, we feel that we would be able to reach out to most viewers during this time and especially when everyone is home from work and school. Hence the whole family would be able to watch the commercials together. 11. 2Print Advertisements Our main choice of medium for advertising Bee Cheng Hiang’s print advertisements would be in Singapore Press Holdings (SPH) Chinese newspapers – My Paper and Shin Min Daily News. These two newspapers are selected because My Paper is one of Singapore’s free Chinese and English newspaper, hence readership rate on this publication would be high and at the same time, we will also be able to reach out to other potential customers that are English-speaking; and Shin Min Daily News is a another publication that most youths and elderly would read as this newspaper covers popular sections like sports and entertainment. It is also shown that Shin Min Daily News (2009) has an average circulation of 139,600 and My Paper(2009) with an average circulation of 280,000 as of August 2008. Hence we believe that through these two mediums of printed publications would be appropriate to advertise our new campaign and achieving our objective of reaching 90% of our selected audience in Singapore. These insertions would come in two sizes for Shin Min Daily News and My Paper; a half page, full colour advertisement on the third page of the publication for Shin Min daily News and a full page, full colour advertisement on the centrefold of My Paper. As placing the insertions on the inside of the newspapers, the costs to do so would be much cheaper than placing the insertions on the front and back pages of the newspaper. For the insertions of print advertisements, we have decided to follow the pulsing method for TV commercials, applying more weight during peak periods like October, January and February, advertising 4 times a week – Mondays, Thursdays for My Paper, Saturdays and Sundays for Shin Min Daily News. While on non-peak periods like September, November and December, the insertions would be made twice a week – Saturdays and Sundays on Shin Min Daily News as My Paper is only printed from Mondays to Fridays only. The insertions would be scenes from our storyboard, hence serving as a gentle reminder to our target audiences of the brand, its products and our intended message in the advertisements after they have seen the commercials and to maintain their attention towards our advertising. 11. 2Publicity Photo Taking Contest In order for us to attract publicity, we have decided to organize a photo taking contest, whereby everyone is eligible to participate and the only conditions for this contest are to use any BCH products in the photos taken. Since our main message of our advertising efforts is to make BCH’s product an everyday snack or lifestyle product, the theme of the contest would be to how us how people are able to infuse these products into their everyday lifestyle with their loved ones. For example, the picture could be a family enjoying bakkwa together while everyone is happy and having fun watching television. Other examples of these photographic moments can also follow our pr int advertisements and commercials. Creativity is welcomed as long as the specific products are engaged in the photos. The contest would be held at during mid November after the first wave of heavy advertising is completed, and it would also be logical to have the contest away from festive seasons as we are trying to push the message of BCH can be an everyday product in the consumers’ lifestyle. The contest will last till end December and the results would be announced during the second week of January. The contestant with the best photograph will win $4,000 in cash and $200 worth of BCH products or gift vouchers. The second prize would consist of a cash prize of $1000 and $150 worth of BCH’s products or gift vouchers; while the third prize is $500 cash prize with $100 worth of BCH’s products or gift vouchers. With these incentives in place, the contest would be able to attract much participation and interest from the public and it would also be inline with the rest of our commercials and insertions as these comprises of sharing BCH’s products with loved ones in an everyday scenario. To make our contest known to the public, we will post insertions of the contest during the months of November and December twice a week (Saturdays and Sundays) during the slots that we have selected for our print media in the Shin Min Daily News, and also on the BCH website. Pamphlets of the contest will be given out when products are purchased at any outlets to every customer and posters of the contest will be put up by the entrance of every outlet to draw attention to the contest. Hopefully by engaging the public’s participation in this contest, they themselves are also able to learn how to infuse these products into their everyday routine and adapt it as part of their lifestyle. 11. 3Public Relations A Children’s Earthquake Fund will be set up to provide direct assistance to the thousands of children who are suffering in the aftermath of destructive earthquakes in Sichuan Province and Chong Qing China. For every $1 that the consumer spends at any BCH outlets, 10 cents will be contributed to the fund. Hence, it would generate emotions that they are doing their part for charity. Posters and signage will be placed near the counter to spur the consumers on, as well as generating awareness amongst them about the ongoing charity project. Through this program, we aim to instil the thoughts of ‘family’s warmth’ in BCH’s prospects. In addition, the team seeks to effectively build the BCH brand in association with ‘goodwill’ 11. 4Internet Marketing BCH currently has an official website, www. bch. com. g that provides consumers with the company’s information; for example, company’s background, store locator, recipes, products rang e and online shopping for their products. In order for effective Internet marketing, BCH should promote their website frequently in order to create awareness for customers on their website. In this way, resources are utilized, and at the same time it will give customers a feeling that BCH is up to date. Furthermore, customers can get immediate information from BCH directly on the Internet. To advertise their website, we suggest including their website link below their company logo on their paper bags or on any of their advertisements. Advertising on popular websites, for example Yahoo! Singapore, or Google, will also help to gain awareness for BCH. In the meanwhile, word-of-mouth marketing is being publicized by including a â€Å"Tell your friend† function on their products or promotion page on their website. When customers visit their website and find something interesting that they want to tell their friends about, customers can conveniently type their friends’ email addresses onto the function and send them the information right away. In this way, their friends would also be aware of BCH’s updates. 11. 5Sales Promotions Product bundled pricing and promotional pricing are being used to increase consumer demand and excite market demand through the lull period of sales BCH. During festive seasons, bundling of bakkwa with the related festive goodies such as cookies during Lunar New Year or mooncake during the Mid-Autumn festival will be introduced. With every kg of bakkwa purchased, consumers can get 100g of pork floss for free, thus making purchase more valuable to customer. To stimulate market demand, a 15% cash discount on purchase of 2kg bakkwa will also be initiated. 12. Evaluation Control There are 4 types of evaluation and control methods that we can apply to keep sight of and meet our objectives at the end of the day – annual-plan control, profitability control, efficiency control and strategic control. All these control methods make up the control process by reminding us what we want to achieve from our goals, find out what is happening by measuring our performance, understand why is it happening by analysing our performance and lastly to think of corrective solutions if anything goes wrong. As this report revolves mainly around our IMC program, we will focus more on control methods that are relevant to the proposed campaign. 12. 1Strategic Control This control is done by top management and the marketing auditor of BCH to examine whether the company is pursing its best opportunities with respect to markets, products and channels through approaches like marketing-effectiveness rating instruments, marketing audits, marketing excellence review, company ethical and social responsibility review, etc. Hence we have come up with two ways of strategic control to assess the effects of the campaign on BCH. However if the campaign becomes a failure, the correct actions to be taken would be being more â€Å"holistic† and less departmental, constantly developing fresh and new ideas to prosper, gain customer insights and attend to their preferences, build the brand through the performance of promotions first to gain a larger influence on customers. An example of a marketing excellence review would be the annual â€Å"Viewers’ Choice Awards† programme. 12. 1. 1Viewers’ Choice One way of evaluating the effectiveness of our commercials would be through the â€Å"Viewers’ Choice Awards† which is an annual award program whereby viewers get to nominate their favourite or best television commercials. If BCH’s commercials are nominated for this program it would prove that the commercials are effective in leaving a lasting impression and impact on the viewers. This is one way of getting a qualitative evaluation or feedback of our commercials from our audiences. 12. Efficiency Control This control is the prime responsibility of the line and staff management and also the marketing controller of the BCH to evaluate and improve the spending efficiency and impact of the marketing expenditures through the company’s sales force, advertising efforts, sales promotions, distribution, etc. In order to improve our advertising efficiency should any problems or failures arise, we need to adopt a better brand positioning strategy, redefine our objectives, conduct pre-test messages and do post-testing, use computer technology to guide our choice of media selection and look for better media buys. 12. 2. 1Conducting Surveys By engaging a professional consulting agency to help conduct surveys to evaluate if the commercials and insertions have manage to change the intended audiences’ perception of the brand and its products would be useful as our main objectives of the marketing communications program would be to change peoples’ perception and to promote the consumption of BCH’s food products into the daily lives of individuals, instead of being only a festive food products. These surveys can also be conducted before the launch of the campaign as a pre-test measure to test our advertising efforts on a small fraction of the selected audience and get their opinions and feedback before releasing it to the public. This helps to prevent any failures and mistakes from being caused by the campaign. Through the surveys, we would also be able to understand if there were any problems with or if there are any improvements that could be done and getting the consumers’ or audiences’ thoughts and feedback after having seen our commercials and insertions. This would prove to be a very qualitative evaluation method for the company. 12. 2. 2Focus Group Session This evaluation test will be done with a focus group consisting of 3 different families with 3 generations – grandparents, parents and kids. This way we will be able to have a fair amount of feedback from people of the different age groups – youths, adults and the elderly. Likewise to surveys, this focus group can also be done before the start of our integrated marketing campaign as a pre-test measure to prevent problems from arising, allows us to make any improvements before launching the campaign to the public and also to test the effectiveness of the campaign on the audience. During this focus group, the facilitator will be asking the respondents questions like how they feel about the commercials and advertisements; what comes to their mind after seeing the selected advertisements; how they feel about BCH’s products, comparing BCH’s brand and products to its competitors and what other improvements can be made to further improve our current and most probably future marketing communications program, after being exposed to the campaign. After obtaining and analysing the results from the focus group, we will then evaluate the results of our marketing campaign and conclude if it was successful or not. This evaluation method is also considered as another qualitative feedback. 12. 3Profitability Control This control is under the charge of the BCH’s marketing controller to examine where the BCH is making and losing money in areas like the products, territories, customers, market segments, trade channels, order sizes, etc. Listed below is one example of profitability control measure that we can apply after the launch of our campaign. 12. 3. 1Counter Statistics BCH’s website could integrate a counter statistics system to track the number of visitors to the site before the marketing communications activities are executed. Once the commercials and insertions have started, BCH is able to note if there are any changes in the number of hits before and after its marketing communications program has started. Another way of using counter statistics could be applied in the physical shop itself. If BCH placed a counter statistics system at the entrance of every store, the company would also be able to study the number of people that patronize its stores. Same as for the website, this system should be implemented before the marketing communications program starts to study the before and after results of the program. Using counter statistics would be considered as a quantitative evaluation of our marketing efforts, and based on the counter statistics of the frequency of visits to BCH’s stores, we would be able to roughly estimate if our customer base has gone up by 15% as intended by our objectives. 12. 4Annual-plan Control This control is mainly concerned by top and middle managements as they examines whether the planned results are being achieved through conducting sales analysis, market share analysis, sales-to-expenses ratios, financial analysis, market-based scorecard analysis, etc. BCH’s accounts would help to evaluate the results of our campaign by doing BCH’s income statement, profit and loss statement, hence measuring if the campaign has managed to reach our objectives of increasing BCH’s sales 20%. Reference List Asian Perspective, Pearson Prentice Hall, Singapore Appendix BEE CHENG HIANG’S LOGO FRAGRANCE FOODSTUFF’S LOGO Photo Taking Contest October January February Peak Period Peak Period September November December Heavy Advertising Low Advertising May Meeting up with agency to plan for the IMC program of BCH June Start production for commercial and print media July Make any improvement for commercial and print media August Finalize commercial, print media and their planned schedule Production R D Marketing Sales Taiwan Indonesia Malaysia Hong Kong Singapore CEO

The Body Shop Introduction free essay sample

Introduction The beauty industry has been a multi-billion dollar industry over the past few decades. Despite the current economic state the industry has averaged a growth rate of 5%. The industry of â€Å"green† beauty products began over 30 years ago. People started seeing what the harmful chemicals in products were doing harm not only to their skin and hair but the environment they lived in. As environmental awareness grows so will the demand for organic and environmentally friendly products. The Body Shop’s mission is to operate our business with a strong commitment to the well being of our fellow humans and the preservation of the planet. Our company will be entering a market that is well educated on environmental issues as well as one with a desire for organic products. Customers will be looking for two major components, quality products and service. As long as the quality of products remains consistent and the pricing is fair, The Body Shop will retain customers. We will write a custom essay sample on The Body Shop Introduction or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to make purchasing products convenient The Body Shop will not only have brick and mortar locations but will also utilize e-commerce. The goals of The Body Shop are to raise awareness of environmental issues through partnering with various organizations such as Green Peace and to be the best, most breathlessly exciting company – one that changes the way business is carried out. The Body Shop’s mission statement â€Å"we will operate our business with a strong commitment to the well being of our fellow humans and the preservation of the planet† shows their deep dedication to not only their customers but the environment in which they live in. They stay on top of the latest developments in order to provide the highest quality of product possible. The Body Shop has locations In Europe, Australia, the US, and Canada and has become a multi-billion dollar company. It had seen a decline in profits over the past couple of years but then again, so had most retailers. Economic hardships cause consumers to reprioritize and those who were purchasing products in the price range of the Body Shop now turn to generic products they can find at CVS just as those who were buying higher end products then find cheaper alternatives. Which leads to the marketing strategy in which they â€Å"offer cheaper alternatives to Clinique, Elizabeth Arden, and Este Lauder-a strategy referred to as ‘masstige† or in between mass and prestige positioning. † (mad. co. uk) Finding a position and perceived value is a key in which The Body Shop has done well with in order to stay in competition above its competitors such as Bath and Body Works and Aveda. Advances in technology have made it possible to use ingredients such as renewable resources instead of those which harm the environment. Using renewable resources helps to ensure that the company will not have to come up with another type of product when a specific ingredient runs out. Usage of the â€Å"internet and computer technology has helped eliminate landfill waste by keeping papers and empty ink cartridges out of the trash. † (greenprof. com) Utilizing recycled shipping products continues the green theme of the company. Environmental awareness causes growth in the market. Culturally The Body Shop has benefited greatly by the â€Å"green† movement. The foundation of the company is built on that concept and without it the products would not be as successful. As consumers become more aware of the damage they are doing to not only themselves but the environment they lean towards buying products that are environmentally friendly. The publics that represent particular opportunities for the company are those such as Greenpeace in their Save the Whale campaign and community trade which created jobs in third world countries. The Body Shop has two distribution channels the internet and retail stores. As the products become more popular and convenient the trade channels will grow accordingly. The marketing firms that are used are successful in providing the information about not only the products but ways to help out in environmental and social causes. Speed affects every aspect of a company’s success. The rate of innovation is crucial to most industries especially beauty, fashion and technology. To stay ahead of the competition The Body Shop needs to make sure they have the latest and greatest hair and skin products but before they can be sold on the shelves the rate of invention, manufacturing and distribution needs to be as fast and efficient as possible. Without a rapid turnover rate the ompany will fail miserably. The Body Shop differs from its competitors because of the values the company holds. â€Å"The way we do business, the way we make products, the way we source ingredients, and the way we use our voice;† our values to protect our planet, activate self-esteem, ban animal testing, and support community trade set us apart from the rest. Our marketi ng objective is to promote awareness of The Body Shop core brand and specific men’s grooming product offerings through targeted channels such that at least 35% of the target demographic is aware of the products and the unique values of The Body Shop. As well as build loyalty to brand products so that at least 10% of the target demographic become repeat buyers. (scrib. com) The â€Å"Green† movement has broadened the market for organic beauty products making this the perfect opportunity for The Body Shop to enter the market. Forming strong relationships with our customers as well as promoting product loyalty is critical to our success. Sales in the beauty industry continue to increase and the current state of the economy does not seem to have a major effect on product usage. This industry has potential for an unlimited amount of growth and The Body Shop plans to take advantage of this by providing superior products and not compromising quality or service. We will use only the highest quality ingredients in our products, provide a stress free shopping environment, and maintain our deep commitment to social and environmental issues as our main differential advantages.

Organizational Capabilities of Consulting Company

Organizational Capabilities of Consulting Company We are glad to receive your request for information. Our company works in the field of consulting for more than ten years. Over this period we have already gained trust of a large number of clients. This company specializes in the following areas: technology implementation, change management, strategy development, operational improvement, technology implementation, and employee training.Advertising We will write a custom essay sample on Organizational Capabilities of Consulting Company specifically for you for only $16.05 $11/page Learn More We have already assisted several companies that underwent mergers and acquisitions. Moreover, we have already worker with those organizations which needed to prepare, guide and assess the merging of networks. If you refer to them, they will tell you that our consulting firm gives the best price-quality ratio. Executive Management This diagram presents the services our company and its structured development. It shows how various departments of our company interact with one another. This are the services which we can offer to you. Our IT consultants, HR managers and financial accounts can assist you with implementation of this project. Our team of consultants can address various aspects of your network mergers. The IT experts will determine the IT needs of the two companies. They will make sure that the two networks perform to their full capacity. Their work will be based on continuous cooperation with your managers and administrators and they will take into account the opinion of different stakeholders. Moreover, our HR consultant will help your company to develop training for the personnel. These people have in-depth experience in this area and they will do their best help you with the network design.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Our consultants will evaluate various alterna tives what your company can choose from and provide you with information about the possible costs entailed by this project. They will help you with selection of equipment and software solutions. Their assistance will allow you to minimize the costs at no expense for the quality of network design. When the merger is completed, we will conduct follow-up assessment of the network design. We know that you as our prospective client value meticulous planning, attentiveness toward customer needs, integrity, and continuous improvement. Our consultants attach great importance to each of these things and you can expect them from us. There are several things that our consulting company can offer to you. One of them is complete confidentiality; we ensure that the information provided to us by our clients is never transferred to any third-parties. Secondly, our consulting company guarantees customization of our services; we never offer generic strategies to our clients. The recommendations, prov ided by our consultants are always based on in-depth research of the situation within the company, its managerial policies, organizational structure, or financial performance. Thirdly, accountability is another thing you can expect from us. Our consultants provide regular reports about their progress. In addition to that, out consulting firm ensures that customers are directly involved into decision-making. Our consultants always inform the clients about the options available to them and explain their advantages and disadvantages. By using the services of our consulting firm, you will ensure that your best interests are strongly upheld. Reference List Alred. G. Brusaw C. Oliu W. 2006 Handbook of technical writing. London: St. Martins Press. Oppenheimer P. (2004). Top-down network design. NY: Cisco Press.Advertising We will write a custom essay sample on Organizational Capabilities of Consulting Company specifically for you for only $16.05 $11/page Learn More

Employment and Society Essay Example | Topics and Well Written Essays - 500 words - 1

Employment and Society - Essay Example It is in best interest of society as well as economy to avoid redundancy as much as it is possible. To have economic growth one needs to avoid the redundancy, cut down on the numbers that need to be redundant and devise some strategies that will keep the society prepared to mitigate the losses caused by redundancies. It is in best advantage of the employer to avoid redundancies in general and gender redundancy in particular as it calls for hate crime and discrimination. An effective way to tackle the redundancy is to collectively address it and on occasional basis consult with the trade and organization unions. The employers must discuss with the worker’s representatives parties and with mutual consent should reach some agreements so that there would be a win-win situation for both parties(Godwin, 2010). Some of the nasty situations that cam give rise to redundancies are increased over-times but with pay freezes. These situations can be avoided by reducing work hours, re-training of employees in case of new and improved business cycle, recruitment cycle freezing in time of recession and finally giving both genders equal chances to get the employment.(Davis, 2010) Employers must give the worker’s representative the number of employees that need to be redundant, the proposals for them in return, the pay scales and time scale that are offering at the certain level of the redundancy. The consultation should reach an agreement and no decisions shall be made before the consultation actually takes place. Retaining employees is far less costly than hiring and developing new employees. Every organization can give it a try though how a particular organization can avoid redundancies is purely dependent up on certain aspects such as the structure of organization, the forecasting that how long it will be down turn for you, the type and nature of work employees are engaged in and impact of profitability on credit crunch. Some of

Assignment Essay Example | Topics and Well Written Essays - 1500 words - 10

Assignment - Essay Example All this happened as Shiva was at a cave trying to meditate on the loss of his lovely wife. Parvati did most things to win the heart of Lord Shiva, but all went in vain until one day she decided that she would go for a penance into the forest just to win the heart of Lord Shiva. She was devoted and determined to becoming loved by Lord Shiva, who always saw her as a dark skinned lady. Lord Brahma came over to her and answered her prayer. When she went back to Lord Shiva, she was accepted and loved. Later, they conducted a marriage ceremony which was in a ritualistic manner. That was the way goddess Parvati became the consort of Lord Shiva. Shiva’s side to show a symbol of love and affection always depicts Parvati. The patience and calmness in goddess Parvati is said to be the best combination for Lord Shiva’s angry personality. Lord Shiva acts as the lord of the dances among the Hindu. Shiva’s main role is to destroy then later on restore besides saving humanity. Shiva is also depicted as a householder and an ascetic yogi. In addition, Shiva is also Lord of dance (Nataraja). Lord Shiva for a very long time has been known as a destroyer. c) The circular piece of sculpture in Shiva-Lord of the dance refers to the field of dance that he takes over the entire world/ universe (Fisher, 2014). The circular sculpture also helps in identifying the dance in which it dances with the whole world. d) The floor plan of The Chartres Cathedral has a red arrow, which is linear, this shows that the Christians believe in one-way life. That is, human beings only live once. Contrary to the Hindu Culture where they believe there is life after death and life is regarded as continuous or forever. a) Buddhism is not a religion; it practices atheism. It rejects the fact that God exists. To them the person they are worshiping as their god has mysterious stories surrounding his birth. Buddha is portrayed that after his death he came

Analytical summary Essay Example | Topics and Well Written Essays - 750 words

Analytical summary - Essay Example Previously Indonesia had had Human Rights violations. Now, opinions of the common man represented by the parliament are taken into account, even if they are in opposition of the President’s views. The civil society has progressed into an active one. Individual actors, like scholars and intellectuals too work for democracy and prosperity. Apart from these actors, other major actors were identified who affect the democracy in Indonesia and affect the bilateral relationship between it and Australia; two non–state actors and one parliamentary actor were recognized as affecting the foreign policy of Indonesia for Australia. These policies help in strengthening the relationship between the countries. The author wrote of four perspectives that explain the bilateral relationship: Historical and Geographical Proximity Perspective: The geographical placing of both lands and their history gives strength to the relationship. Throughout history there has been integration of the people of both countries. The closeness of the countries ensures that a working relationship be maintained. One can’t simply fight with one’s neighbours. The repercussions would be felt by both. Political and Strategic Perspective: Indonesia is important for Australia. Any instability or such occurrences in Indonesia can have a ripple effect extending to Australia because of the strategic placing. Moreover, if they develop a relationship like that of Pakistan and India, their military and financial resources would be tied up in defence of an unseen threat of offense. Identity and Fear Perspective: There is a confusion and struggle of self identity which has caused a slowdown in the maturing of the bilateral relationship. Australia is neither Asian nor European so there exists a struggle amongst Australian to identify them. Moreover, fear of the ‘other’ exists in both. The author has presented an account of democracy’s role in Indonesia and the role that the governments

Web2py Layout Features

Web2py Layout Features CHAPTER 5. DEVELOPMENT In the Web2py framework there are two objects that contribute in designing both static and dynamic web pages. The SQLFORM.factory object is used for developing static web pages and SQLFORM object for developing dynamic pages. The framework consists of three files, namely db.py which is created in the model, default.py created in the controller and default/index.html file for designing the web page in the view layer. When the function in the controller gets executed, the default/index.html file in the view is called which passes the variables into HTML. Since the view file is written in HTML, the python code is placed within {{ }}. The â€Å"layout.html† file represents the fundamental layout of all the applications designed in web2py. Screenshot of the files mentioned above in web2py interface: Screenshot 5.1. Files of Web2py To understand how the objects work I developed a static web page which takes name and chemical type of a chemical compound as user inputs and accepts the form if no errors are found. However, if the user does not enter any name the form sends a response to the user displaying â€Å"Form contains error† Each time a new user submits the form message â€Å"Form displayed for the first time† is displayed. Screenshot of the web page implemented: Screenshot 5.1. New page Code to implement static web page in the logical layer: def index(): form=SQLFORM.factory(Field(Name,requires=IS_NOT_EMPTY()), Field(Chemical_Type,requires=IS_NOT_EMPTY())).process() if form.accepted: session.flash=Form accepted redirect(URL(other,vars={Name:form.vars.Name})) elif form.errors: response.flash=Form contains errors else: response.flash=Form displayed for the first time return locals() Code to view the web page in the view layer: {{extend layout.html}} {{=form}} 5.2. Designing dynamic Cheminformatics Application To start with designing the web application in web2py framework, there are some built-in files that can be modified for designing purpose. These built-in files of web2py have facilitated easy designing of the web application. One of the main files is the ‘menu.py’ model file which can be customized based on the requirement of the user. By making some few changes in the above file, the following tags such as ‘Cheminformatics’, ‘Home’ and ‘Drug Database’ on the left-hand side of the page have been established. The table includes Compound_ID and row.id details of the chemical compound table created in the db.py file of model. Logic is implemented in the controller and connecting the web page to the server is implemented in the view. The web page retrieves results from the server based on the query of the user. Model Code – db.define_table (Compound_Details,Field(Compound_ID,string),Field(row.id,int)) Controller code- def index(): return dict() #search through search bar def search(): result= error=no result found x=request.body.read() result=Query_results(str(x)) if result!=: return result else: return error def Query_results(y): a= result= count1=0 my_query=(db.Compound_Details.Compound_ID.contains(y)) myset=db(my_query) rows = myset.select() for row in rows: result=str(row.Compound_ID) +t+ str(row.id) +n+ result count1=myset.count() if count1==0: return str(a) else: return result View code- {{extend layout.html}} placeholder=Search here autocomplete=off /> Search Function search_element() { //clear(); var text; text=document.getElementById("search_text").value; if(text=='') { alert("Enter some text to be searched!"); return; } â€Å"var xmlhttp; if (window.XMLHttpRequest) {// code for IE7+, Firefox, Chrome, Opera, Safari xmlhttp=new XMLHttpRequest(); } else {// code for IE6, IE5 xmlhttp=new ActiveXObject("Microsoft.XMLHTTP"); } xmlhttp.open("POST","{{=URL('search')}}",true); xmlhttp.setRequestHeader("Content- type","http://127.0.0.1:8000/search1/default/index?search_text="); xmlhttp.setRequestHeader("Content-length", text.length); xmlhttp.onreadystatechange=function() { if (xmlhttp.readyState==4 || xmlhttp.status==200) { var result=xmlhttp.responseText; if(result=='') { alert("no result found"); } else { var row=result.split("n");//row is the individual row for (i=0;i createDiv(row[i]); } } } } document.getElementById("search_text").value=''; xmlhttp.send(text); }† [14] Explanation of the code: The web2py framework provides the ability to the developer to view the creation of table in the sql.log file and input records into the database through the database administration file. Below is a snapshot of the implementation of the search page: Screenshot 5.2. Cheminformatics App page Three functions are declared in the controller section which includes the logic required to search for text based on user input. In the search function, when user enters text in the search box, the input is converted into string using the request.body.read object. The string is then directed to the database server through the Query_results function which retrieves ‘Name and row.id of the chemical compound each time count1==0. The index function in the controller is used for the purpose of returning the dictionary. The view section handles the display of the web page. In order to connect the HTML page to the database server of web2py, an AJAX script is initiated for the purpose of making the page dynamic. It automatically updates the web page without re-loading it. It uses XmlHttpRequest object to interact with the server. Browsers such as IE7+, Firefox, Chrome, Opera, and Safari are supported by the new XmlHttpRequest object. The older versions of IE such as IE5 and IE6 are supported by the new ActiveXObject. Methods open() and send(), are used for the purpose of sending request to the server. The open() method has the following syntax: open(method,url,async): The method defines the type of Http request to be sent across- either GET or POST. The url is the position of the file and async determines the asynchronous or synchronous nature of request. An asynchronous request is one that does not block the javascript which interacts with the server. A synchronous request is one that hinders the interaction of the javascript with the server until the action is complete. The code in view applies the asynchronous request that facilitates the http request to interact with the server to retrieve the results. send(string): The argument string is used for http POST request. This method is used for sending the request to the server. The POST request will then use the setRequestHeader(header,value) method for sending request to the server. ‘Header’ argument is for the header name and the ‘value’ argument is the header value. The following screenshot illustrates the value of the records after the user clicks on the search button. Screenshot 5.2. Result This initial prototype will serve as a foundation in the preparation of the cheminformatics resource that will facilitate search based on user input.

The Dream Essay -- essays research papers fc

The Dream   Ã‚  Ã‚  Ã‚  Ã‚  In the early twentieth century, film maker and producer Adolph Zukor met Jesse Lasky, owner of Jesse L. Lasky Feature Play Company. The two men admired each others previous work and, in 1916, decided to combine forces. They created Paramount pictures and had one of the most familiar slogans in the film industry, â€Å"If it’s a Paramount Picture it’s the Best Show in Town†. Proving their slogan true they started turning out more than two pictures per week. During it’s peak in the silent film making era, Paramount was making 5 million dollars a year more than other production companies such as Warner, Fox, and Universal.(Paramount)   Ã‚  Ã‚  Ã‚  Ã‚  Paramount Pictures has come a long way since the silent film era. Now owned by Viacom, they have expanded their enterprise from simple movies to state of the art motion pictures, television shows, and other forms of home entertainment such as VHS and DVD. They have been an important driving force in film and television, and have been impacting our entertainment industry for almost 90 years. Paramount engages in many activities, and has influenced telecommunications and films through these. Paramount is comprised of three separate entities, which work together and individually to produce revenue for Paramount and Viacom. Paramount has increased its revenue by profiting from all of its many sources of income, which have helped the company to remain a leader in the film industry.   Ã‚  Ã‚  Ã‚  Ã‚  Paramount’s many activities, including movies, television shows, home entertainment, and theme parks have rocketed Paramount to huge success. Some of Paramount’s box office hits include Titanic, which is the all time box office leader, Mission Impossible, Ghost, Forrest Gump, and many film collections such as The Godfather and Indiana Jones. Paramount also teamed up with other Viacom owned companies such as Nick Movies to produce Rugrats in Paris: the Movie and Snow Day.(Viacom) Paramount did not only focus on movies, it branched out and stirred up the television industry also. Paramount’s Television history is â€Å"Home to award-winning comedies, the most successful franchise in syndication history, and a library of classic shows† (Viacom) and boasts over 55,000 hours of programming. The Paramount Television group has also created hits such as Melrose Place, Beverl... ..., and make into something everyone wants. Paramount has mastered the art of amazement with their skilled writing, acting, and movie making and their ability to continue to stretch the limits of telecommunications and film. Paramount is not just about money, it’s about people. One man had the dream, now everyone can experience it.   Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Huettig, M.D.(1946). Economic Control of the Motion Picture Industry. Philadelphia: University   Ã‚  Ã‚  Ã‚  Ã‚  of Pennsylvania Press. Mirabile,L.(Ed.)(1990)Telecommunications and Film in International Directories of Company   Ã‚  Ã‚  Ã‚  Ã‚  Histories(Vol. II, PP.154-155).Chicago: St. James Press. PBS.(2005).Retrieved February 28, 2005, from Public Broadcasting Station.   Ã‚  Ã‚  Ã‚  Ã‚  Website:www.pbs.org/wgbh/pages/frontline/shows/Hollywood/business/rev.html Viacom.(2004). Retrieved February 26, 2005, from Viacom Home Page.   Ã‚  Ã‚  Ã‚  Ã‚  Website:www.viacom.com Youngerman,J.(1995). My Seventy Years at Paramount Studios and The Directors Guild Of   Ã‚  Ã‚  Ã‚  Ã‚  America. Los Angeles, CA: a Directors Guild of America Publications.

Kush, Meroe, and Nubia

Archeologists have confirmed the inhabitation of the Nile above Aswan in the Paleolithic period that lasted more that 60,000 years of the Sudanese history. By the 8th millennium BC, during the Neolithic era, people had settled in the brick houses and their economic life was characterized by fishing, hunting along river Nile, cattle herding and grain gathering. The skeletal remains give an evidence of blending between the Mediterranean people and the Negroid during the Neolithic period that has existed until today.The northern Sudan oldest history evidence originates from the Egyptian sources that described the land upstream starting from the first cataract as wretched or Cush. For 2000 year and more in the time of old Kingdom, the economic, political and social life of the central Nile region was influenced by the Egyptians, even as the political power of the Egyptian waned in the Cushite, the Egyptians still had a substantial influence in the Cushite way of life.For many centuries, the Egyptian caravan exchanged grain for ivory, carnelian, hide and incense with Cushite. Slaves and gold were highly valued by the Egyptian traders. The Egyptian penetrated the Cush in the Middle kingdom after construction of fort at Sammah to guard the gold flow from Wawat mines.Asian nomads that were referred to as Hyksos invaded Egypt destroying many links to the Cush in around 1720 BC. During the reign of Pharaoh Ahmose 1, Egypt revived its political power during the New Kingdom around 1110BC and took the Cush as one of its provinces; however there were Egyptian tributary districts as far as blue and white Nile and red sea. After gaining full control over the Cush, the Cush adapted every way of life and temples became their center of worship up to the 6th century after the coming of Christianity.  By the 11th century, the new kingdom had collapsed, got divided and Cush emerged again as an independent kingdom that was governed from Napata. The Cush Kingdom conquered and ruled Egypt between 750 and 740 BC after which Egypt was re-united. Confrontation between the Assyrians and the Egyptians in 688-663BC resulted to Cush Pharaoh retaliating returning to dynasty in Napata where he originally ruled from prior to the unification of Egypt. In 590 BC, the Cush court was compelled to move to Meroe, a safer place than Napata due to the Egypt attack as it tried to regain its control over Cush again. Meroe developed for several centuries independent of Egypt and extended its dynasty to the present day Khartoum from the third cataract located at Sawba.The pharaoh traditions still persisted in Meroe, a well managed irrigation system sustained the huge growing population at Meroe. By the 1st century BC, there was development of the Meroitic script that was similar to the indigenous Egyptian script. The succession system at Meroe was not necessarily hereditary and crown was passed from brother to sister or to brother and selection of the queen was very crucial to smoot h succession. The Cush fell after it was invade by the predatory Blemmyes who were nomads but Meroe continued to be with contact with the Indians and Arabs.By the 2nd century, the Nobatae occupied the North of Cush at West Bank, this was subsidized by the Romans as a buffer between the Blemmyes and then the Axum in the 5th century, now the current Ethiopia that capture and demolished the city of Meroe ad there from Meroe kingdom ceased. In the 6th century, three states that were descendants of Meroe Kingdom emerged; these were Nobatia, Muqurra and Alwa.These kingdoms used Greek titles to rule the Meroetic population in imitation of the Byzantine Court. Missionaries started to preach in Nobatia in 540 AD and the Nubian kings were converted to Monophysite Christianity that was being practiced in Egypt, many bishops and religious leaders were consecrated in Egypt. The Mediterranean civilization was rekindled by the coming of Christianity.The use of Greek in liturgy led to development o f the Nubian language that combined both the Coptic and old meroitic scripts. The Nubian kingdoms survived many centuries but with the arrival of Arabs in 640 and subsequent conquering of Egypt posed a threat to these Christian kingdoms. Historians believe that the Muqurra and Nobatia kingdoms were forced to merge by the Arabs to form the Dunqula kingdom around 700 this resulted to isolation of the Nubian church since Egypt became dominated by the Muslims.The introduction and spread of Islam after Muhammad’s death lead to division between the south and north Sudan society. Islam encouraged economic growth, political stability and education development to its followers. Islam was spread to the east and north by the Arab armies who also attacked the Nubian territory in 642 and 652 thereby demolishing its cathedral.Though with continued arabization of the Nile valley, there were tension between the Arabs and Nubian territory and the resulted to a peace treaty which encouraged tr ade between the two opposite sides and other regions. This lead to emergence of two Arab speaking groups, the Juhayna and the Jaali. These groups aided in bringing down the Nubian territory.The Nubian territories remained independent up to the 13th century when they were overruled by the Muslims due expansion of Islam   to the continuous intermarriages between them and Arabs which resulted to the dark age of Christianity as slavery intensified. This forced the Nubian communities to seek Arab protectors for fear of their security. The Islam was not part of the old Nubian territory until15th to 16th centuryREFERENCEKush, Meroe and Nubia, retrieved on 13th, October, 2007, available at www.shsu.edu/~his_ncp/Sudan.html

Our hearts fell to the ground Essay

Colin Calloway has done a masterful job of selecting and presenting an array of speeches, letters, documents, and drawings that tell compelling stories about the Plain Indians in the 1800’s. His introduction alone has just the right level of information and links basic themes and events to the documents presented in the text. In short, a model of how an introduction should be done. Colin Calloway’s intentions were to focus on the humanistic study of the Plain Indians views on how the West was lost. It provides us with the actual perspectives of Indian people who lived through those times of manifestation and assimilation. From the Lewis and Clark expedition to the building of railroads, he attempts to explain the traumatic changes of the Native Americans during the nineteenth century. He opens our eyes from what earlier historians whose work seems now outdated, preferring to rescue elements of their work. The narratives are divided into fourteen chapters, which supply historical document and secondary essays placing these documents within their historical context. Each chapter unfolds 1 OUR HEARTS FELL TO THE GROUND to show the tragedy the Plains Indian had to endure from the white settlers and their greed for land and prosperity. From the slaughter of whole tribes, the out break of the unseen killer, and the forced assimilation through the reservation systems were only a few explanations for why the Indians numbers dwindled in the 1800s. It was not until the middle of the twentieth century that the reality of their suffering showed up in history books. Any writings prior only portrayed the Native American as savages and rebellious people, almost to a romance climax. Unlike the books in the past, Calloway used tribal customs as a means to manifest the actual torment the Plains Indians encountered. The Native Americans were regarded as â€Å"people without history†, when in fact the Indians recorded their history by songs, dances, stories, legends, and visual records on buffalo robes known as winter counts. Calloway reveals to the reader the Ways the Native American used the winter counts as a mnemonic  device passed from one generation to another marked with pictographs that recorded noteworthy events in tribal life that took place each year. It was these customs that enabled 2 OUR HEARTS FELL TO THE GROUND elders to chronologically pass on their heritage to ensure the survival of their tribe. Calloway disclosed through speeches of the Native American that they were generally peaceful and friendly people who wanted peace and not war with the white man. Most speeches contained disagreement but acceptance of the white man ways, from the breaking of treaties to the inconceivable slaughter of their buffalo. The American Native hoping to maintain their hold on what little land and culture remained to them tried to accept the ways of their new neighbors. After reading this book I have a new perspective about the Native American. Unlike before, when I heard the word Indian I thought of them as savages of the Wild West for the most part. I now think of them as intelligent, prideful, and humane people who just wanted to be left alone to live the life they were accustomed to. Bottom line, if it was not for the white settlers forcing their way of life onto the Native Americans, they would not of reacted as they did. The settlers left them no choice!

John Napier essays

John Napier essays John Napier was born at Merchiston Castle near Edinburgh, Scotland in the year of 1550 and died in 1617. He was born into a family that had influential landed nobility. Johns mother was Janet Bothwell and his father Sir Archibald Napier, who was only sixteen years old when his son was born. When John was young, his education was stationed mostly at his house. However, he may have spent some time at the Edinburgh High School, and some little time studying in France. At the age of only thirteen, John was sent to St. Salvators College, which was in the University of St. Andrews. He studied mostly theology and philosophy there, but left without taking his degree. John built a castle at Gartnes, located on the banks of the Endrick, and then lived there with his wife, Elizabeth Stirling, which he married in 1572. Ironically, Elizabeths father was a Scottish mathematician. Elizabeth died in 1579 and so John later married Agnes Chisholm and conceived ten children and earlier had two with Elizabeth. Johns father died in 1608, so John and his family moved into Merchiston castle, which he inherited upon his fathers death. Napier lived here until he died. John was very interested in astronomy. He not only liked to look at the stars, but he did a lot of research on getting calculations of very large numbers. Napier thought there could be a simpler way to perform calculations that involved large numbers, so he spent twenty years trying to show his idea. Finally the logarithmic tables came into his mind. The word logarithm comes from the Greek words logos for expression and arithmos for number. Napier also has a claim as being the inventor of the first mechanical calculator, even though it was a wholly primitive kind of calculator. His discovery of logarithms first became known in 1614 when he wrote his book called A Description of the Wonderful...

HEA320 Essay Example | Topics and Well Written Essays - 250 words

HEA320 - Essay Example reform policy revolves around the governments effort to achieve social justice by reducing inequality in the manner by which Americans access care and quality provided for such services. It is a costly initiative but the government is overhauling the system in order to save cost and sustain it so it can be viable in the long term. The health policy - as mandated by the law - provide individual states with the power to design their respective models, tailored according to their individual circumstances. This is not really surprising because: 1) states have been active players in health reform; and, 2) the health reform law is full of state obligations as well as opportunities for state innovation (Teitelbaum, and Wilensky, 180). What this means is that policies may differ from state to state especially in the inclusion of immigrants especially those who are undocumented. The health care policy seeks to provide care to citizens and the service, among others within the welfare area, are withheld to illegal immigrants in many states like

Compare Essay Example | Topics and Well Written Essays - 500 words - 2

Compare - Essay Example The arguments between the two are not good for their relationship because it creates tension between them. Gin and the boyfriend finally break up since they cannot agree about the drowned woman and the satisfaction of the desires of the boyfriend. The author drives the story by making the characters negotiate their desires leading to a continuation of the romantic story. The boyfriend finally discovers that the relationship is no more since they cannot come to a mutual understanding and they part ways because no one can satisfy their desires in the relationship (Dybek, 174). The author uses negotiation to create and resolve tension in the story of the young lovers. Gin and the boyfriend failed to sort out their issues concerning the drowned woman found by the police and that led to the end of their relationship. In the story, â€Å"Smiling Daddy† by Mary Gaitskill, there is Stew, the daddy and kitty, the daughter who is having a bad relationship since the daughter is a lesbian and the father does not agree with her sexual preference. Tension manifests when the daughter writes about the dad, and he becomes anxious when he is unable to get transportation to the store to buy the magazine written by the daughter. (Gaitskill, 222). The daughter’s desire is for the father to accept the way she is, but the father is in denial about the daughter’s way of life. The father views the daughter as bad tempered and sulky that makes him upset that the daughter has written the article. He is concerned with how the town will view him. Stew thinks more about how other people thinks about him than his relationship with his daughter and that is the reason he disowns the daughter and tells her not to return. There is a negotiation between the desires of the father and daughter. They fail to come to a consensus that will enable them have a happy